Happy 9 years in Whole Foods!

Happy 9 years in Whole Foods!!! Did you find us through Whole Foods?? Please leave us a comment and let us know which is “your store”. Did you know we first introduced our cruelty free, toxin free, hand crafted soaps back in Nov of 2009? We get a lot of folks that congratulate us on our “overnight success” 😂 I believe there is no such thing. There is hard work and passion and lots of luck and loving what you do and being insanely, obsessively persistent about it, oh — and exceptional ingredients for a fab product and hopefully people will love it! 🥰


Even though I have been crafting my own natural skincare since 2003 and have owned the name since right around that time, Strawberry Hedgehog didn’t legally become a biz until Jan 2007. Making everything out of my home in Maricopa, blogging and cooking and working like a crazy lady to finish up my Master’s in Geological Science. I had been teaching at South Mountain Community College and when the economy tanked I experienced my first semester with too few students to teach! My job was cancelled for a semester and I thought I had better get this soap thing going! I dropped off some soaps to someone in Whole Body at the Chandler Whole Foods, hoped for the best, but didn’t hear back. Unrelated, later that year sweet (fierce, no bs, down to earth) D’arcy reached out to me and we started the long process of seeing if we were a good fit for WF. Our first delivery was this month 9 years ago, you can see on the table Pumpkin Spice, Almond Oatmeal, Tea Tree Rosemary and Eucalyptus Lime. Chandler was our very first WF location and they’re still one of our biggest supporters!! 😻


Ours is not exactly an easy product to sell.. we drop off our huge bricks of soap and we help get them sliced and set up and then it is entirely up to the team there. The Whole Body team (on top of knowing everything about every supplement, ailment, makeup, clothing line, home care and skincare line) is responsible for slicing, merchandising and caring for our soap babies, not to mention knowing everything they can to help you find exactly what you need, placing orders and doing inventory and playing the “how fast can Tracy make this for us” game to try to keep their tables full and fabulous. I have met truly some of my best friends through Whole Foods and I am so very grateful to everyone who has helped get us to this point, 9 years strong! 💪 Hugest thanks to D’Arcy for believing in me and my product to bring us in in 2008, look what you’ve done, lady!! Katerina, Diana, Alicia, Tessa, Christy, Vivian, Ireyse, Mary, Ray, Reyna, Pat, Michale, David, Julie, Taryn, Kimberly, Melissa! There have been a lot of amazing helpers over the years and I am so very grateful to teams of years past and current super stars!! Thank you!!! 🌟


Things have come a loooooong way in 9 years! From starting with just one store while I personally make, package, invoice, deliver and display to every individual Whole Foods to now being in 16 Whole Foods across the Southwest we have ramped things up significantly over time. Gnomie Austin has been my right hand gal, second brain and BFF for years but it has been just over a year since she has taken on the position of Whole Foods Ambassador Gnomie! Because of her incredible attention to detail, beautiful eye for soap arranging, super charming, personable flare for the dramatic, patience with yours truly and her incredible relationship building we have had more deliveries this year than ever! She is the Queen of the Phoenix valley stores, personally weighing, invoicing, delivering, slicing and arranging to all 5 locations across the valley!!! She is now also in charge of making sure all out of town deliveries get put together with love and sent to where they need to be ASAP. One of those places she sends to is to Gnomie Steff in Tucson who has been helping us since February of this year and lovingly maintains the Oracle, Speedway, and River Road locations. One of the things we pride ourselves on is this personal attention and that wouldn’t be possible without these two! Thank you, ladies!!!


For every single Whole Foods order we have ever received in our 9 years of selling them our beloved bars, we plant a tree in our National Parks! Now.. that’s only about 940 orders so far in our 9 years but we know through this holiday season we will get to 1,000 so we rounded up and have now donated to plant 1,000 trees!!!! 🌲 🌳 🌲 We believe strongly in giving back and this is such a rewarding and impactful way to do so. Every tree acts to clean the air of carbon dioxide and acts as carbon storage for years to come, not to mention producing oxygen and their incredible beauty and medicine. Especially with the terrible fires on the rise, we are grateful to be able to support our forests this way. 🙏


Over the last 9 years of being in Whole Foods I am so very proud to have made 120,000 bars of soap, that’s almost 40,000lbs!!!! 🤯 That is so many people reached 😭 I never dreamt my little hobby of making soap for myself and friends so I wouldn’t feel sick and my loved ones would stay well could reach that quantity! 🙏 Thank you so very much for your support all these years, or if you are new here, welcome! I, Tracy, am really obsessively committed in the same way I was back in the day, to toxin free vegan products, I am still the sole soap maker but have a spectacular team of Soap Gnomes that help keep the factory buzzing and me at my most efficient by painstakingly unmolding soap, helping wash the soap pots, reassembling molds with precision and care, not to mention keeping our own Soap Shop & Vegan Boutique running!! 🌟🌟🌟 🥰 So grateful for 9 years with Whole Foods and hope to look forward to many years more! 💗

We Get Around

Event season is nearly upon us! All of us Soap Gnomes are working hard to make all the goodies you need to get you through the most self-care-necessary season and provide all the healthy, happy gifts you need! Can’t make the events? You know you can always come see us Wednesday-Sunday 10:30-7:30pm at the Soap Shop & Vegan Boutique at 15th Ave and Thomas for the greatest variety of our handcrafted cruelty free, toxin free skin care AND 50+ other makers and artists’ work!


New West Valley Location!

Blue Sky Farms in Litchfield Park now carries our Soap by the slice along side their beautiful organic produce! Head to their website to get directions and hours and see below for pictures of what you can look forward to! 💖 


They received their Strawberry Hedgehog soaps just in time for their special event, Open Farm Day 12-3pm, Sunday Dec 3.

More info: https://www.facebook.com/events/770513703134824??ti=ia 


Raindrops on roses.

It's time for more of April's favorite things.


This week, I'd like to highlight the love of my skin's life: the famous Whipped Body Creme. If you are fortunate enough to receive Christmas presents from me, you'll be very familiar with this magical potion. It's not made from unicorn kisses, although it seems like it would be, but of fair trade shea and cocoa butters, organic sweet almond and apricot kernel oils, aloe, and a proprietary herbal tisane, (which might actually be unicorn kisses). I use this everywhere--my body, my face, sometimes my hair. I've got oily skin, but this sinks in so quickly that I never feel like I've got an oil slick in my face. 

It's legitimately wonderful.

There's no scent, so I give it to my extremely sensitive mom every year, and there's no artificial anything so people with the most temperamental skin can use it daily. I'll sometimes add patchouli (of course) oil to it so I can smell extra amazing throughout the day. But adding anything is unnecessary. It is practically perfect in every way. 


 We have it at the shop and online, and even in select Whole Foods stores, in case you need to pick some up immediately. (You do!) 


Let me know what you think in the comments!

 buy some here! 

These are a few of my favorite things.


I've been around Strawberry Hedgehog for a long, long time. Having known Tracy for what seems like forever... 1999ish... I've been privileged with watching SBHH grow from a tiny, baby seedling of an idea in 2003 to the magical soapy heaven on earth that it is today. I love everything in the shop -- no lie. 

That being said, I am full of opinions and I have my favorites. Let's go through them for the next few weeks, shall we?


This week I want to talk about the Sandalwood Patchouli soap. I'm not going to apologize for it; I am an unabashed lover of all things patchouli. From the moment I bought my first vial of Spiritual Sky Patchouly at Bebop Records, (spoiler: it's not as great as you remember), I've been in love. Needless to say, my taste in patchouli has become more sophisticated over time, but I'll always remember that first patchouli with much fondness. That being said, the SBHH patchouli is top notch. I'm spoiled by it.


The thing I love most about this particular iteration of patchouli is the depth given to it by the addition of smooth sandalwood, woody Virginian cedar, amber-like labdanum and sweet benzoin. Patchouli is already deep, but it's got a greenness to it that sandalwood does not possess. Sandalwood is earthier, darker, and along with its woody kin-oils, it compliments the patchouli very well. It's basically like bathing in temple incense every morning, which is an image I personally cannot get enough of. There's a reason it's a staple at the shop, and why you owe it to yourself to at least try it.

Next week: Lavender Tea Tree Facial Moisturizer. Irritated skin begone!


Freshly swirled sandalwood-Patchouli in the making! PS the deep red color is from the mineral hematite and will make for fun red suds. ❤️🖤❤️ 

Hi, it's me, April.

I hate to admit this, but I will always be stuck in the '90's in some ways. I still love grunge, I still love putting tiny barrettes in my pixie cut, and I still love combat boots with short sundresses. What can I say? I was programmed in the '90's. By the time the future arrived, I was already hardwired. 

I don't even want to go over how hard I took Chris Cornell's death. Honey, I'm still in mourning. I practically belong to a support group of other '90's kids who feel just as ill-equipped as I to face getting older. (And you're right, I don't  look 40. Thank you.)


Back in '92, I was introduced to David Lynch through this obscure little show called Twin Peaks  -- ever heard of it? I did not understand what was going on, nor did I care. Sherilyn Fenn's Audrey Horne was a vision in saddle shoes, her illicit cigarette and arched eyebrow giving her the weariest of world-weary stares. I wanted to be  her. Lara Flynn Boyle's Donna Hayward was the naïve goody-goody I felt I was. I wanted that Audrey Horne gaze. 


I watched the show through the end of the second and last season, but I'll be honest, I still didn't know what the heck was going on. When I heard that Agent Cooper and the rest of the crew were coming back for one more go, I was so excited. Tracy was too, and the Twin Peaks, limited run soap set was born.  


I'll be honest -- I'm all about honesty -- I still don't know what's going on in Twin Peaks. Dougie? Evil Coop? Bobby is a cop? Michael Cera is the lovechild of Andy and Lucy and he dresses and talks like Brando from the Wild Bunch? I'm so confused. But I don't have to understand it to love it, just like I don't have to understand how Tracy makes magic happen to produce soap that smells exactly  like I imagine Audrey would smell. The Laura Palmer soap smells fresh and innocent with an undercurrent of deeper, darker notes. 

Basically, they're amazing. I have stockpiled Audrey and Josie under my sink. They may get turned into laundry soap, like last year's Autumn Harvest did -- you have got  to smell my clothes: out of control vetiver, one of my favorite scents of all time -- or I may continue to use them for everything, so that my entire world smells like Audrey. 

All I know is that they're amazing, and every time I smell them, I don't know how Tracy got it so right.  

Pain soother!


For some reason, every time I try to write out an introduction for this page, my internal monologue is voiced by Phil Hartman as Troy McClure. “Hi, I’m April, and you may know me from the handful of times I’ve covered shifts at the soap shop,” or “You may know me from my ridiculously adorable children, who often appear in Instagram photos looking precocious and ridiculously cute,” or “Hi, I’m April. Have you heard about Strawberry Hedgehog?” Okay, the last one didn’t sound like Troy McClure; it sounded like a missionary, but that might be a conversation for another time.


Anyway, I’m April, and I’ll be posting stuff here sometimes. I’m a SBHH true believer, a complete convert, and I am not ashamed. I’ve made my peace with it.


So I’ve been trying out the new Pain Soother Essential Oil stick this week and I just love it. I used to use Aveda’s Blue Oil rollerball, until I lost it and decided I didn’t want to pay $22 for less than a 1/4 of an ounce that would get lost in my purse again. I made my own for awhile, but getting the peppermint right was difficult. I mean, one drop too many and you’re looking at some serious frostbite. It was great for my sinus headaches during allergy season, however, especially when they don’t respond to ibuprofen. But I’m a little lazy and kind of cheap, so I just figured I’d have to do without. Until, that is, I found the Strawberry Hedgehog Pain Soother.

Peppermint, lavender, wintergreen, rosemary, and spruce. More versatile than my old go-to, and, (at least in my case), more effective. Peppermint, wintergreen, and spruce cool immediately, while the lavender and rosemary calm and cut inflammation. It smells great too, which is an added bonus.

Roughly every six months, I have an annoying, low grade allergic reaction to life, I guess, and I get itchy, rashy, and ultimately cranky. I can never find any relief. It just goes away after a week or two, usually after I’ve washed everything, including the dog, twice a day for a week. I never figure out what it is, and I’m shocked when it happens again. I’m blaming the dog, who lays in the dying grass, (to which I am terribly allergic), and then lays on my couch and bed and floor and clean clothes. It’s a good thing he’s cute.

So that’s been flaring up this week, with some particularly annoying headaches that have the audacity to turn into something akin to my head being squeezed in a vice for an hour straight. Enter the Pain Soother. A little dab on each temple, and I will prevail. Or at least abide. I abide.

The tiniest dot onto an annoying mosquito bite, diluted with a bit of sunflower/avocado/olive oil, and the itch is relieved. And then there was Memorial Day, when I decided to do CrossFit after about a year of only biking. My legs were so sore, I kind of wanted to die, but I rubbed my aching legs with the soother and I felt the difference. It’s like Tiger Balm in oil form, only you don’t smell like camphor and menthol, or whatever Tiger Balm has in it.

Now, it is comprised of undiluted essential oils, and therefore not recommended for sensitive areas or kids, obviously. It will, however, last a long time, seeing as you only have to use the smallest amount to feel better instantly. It really is that effective.

I can’t recommend this enough. We have it in the physical store at 1501 W. Thomas Rd, in Phoenix, and we should have it on the website soon, (which is actually my job, so I’ll get on that). As I wrote this, I actually put some on my aching knee, and it almost instantly made a huge difference. It’s wonderful stuff.

Well, I hope you don’t mind my contributions to this space. I love everything about Strawberry Hedgehog, and I’m looking forward to getting to talk about all things SBHH all the time. Good stuff is made here by very good people.


Hi, I'm April!  

Cyber Monday


If you missed us at the Soap Shop & Vegan Boutique, Phoenix Flea or Alternative Black Friday at Cityscape this weekend, fear not! Our site is discounted 15% or more, today only! Use coupon code FREESHIPPING on orders $150+ -- US customers only. Thanks for your support year round and thanks for sharing our super natural handcrafted with love products with your friends and family! 💖💚💖 

Alternative Black Friday at CityScape and the Soap Shop & Vegan Boutique

Come by the Soap Shop & Vegan Boutique on Friday, Nov 25 between 11am-7pm for great deals and amazing products at 1501 W Thomas Rd, Phoenix, or come find us at Cityscape in downtown Phoenix from 10-5pm.  


This Black Friday, avoid the madness and sleep in but still get cool stuff when you shop at Alternative Black Friday Vintage Market brought to you by Valley Vintage at CityScape Phoenix.

Over 30 local, vintage and handmade vendors will be set up in the heart of downtown Phoenix for this one-of-a-kind event that drew over 4,000 shoppers last year.

In addition to these vendors, CityScape tenants, including Urban Outfitters, Charming Charlie, Jos. A Bank and more, will also be offering Black Friday deals.

Shoppers are also encouraged to dine at a number CityScape’s amazing restaurant options including brunch at Blue Hound Kitchen & Cocktails, The Corner, Fractured Prune Doughnuts, Grabbagreen and The Breakfast Club.

For more information, call 602-772-3901 or visit, http://www.phxicerink.com/abf/.

Small Business Saturday find us at the Soap Shop & Vegan Boutique and at Phoenix Flea

"Phoenix Flea is a Modern Market for Handcrafted, Vintage, Fine Art, Fashion, Artisan Food, & More!

The next Phoenix Flea is on Small Business Saturday, November 26th from 10am-5pm at Heritage Square Park in downtown Phoenix! This fall will be our biggest market yet! We will have over 100 local craftsman, artists, designers, & curators + food trucks! Plus Heritage Square is home to the Rosson House Museum (additional charge for tour) and Pizzeria Bianco, Bar Bianco, The Rose & Crown Pub, Nobuo House, & Royal Coffee. Buy tickets in advance to skip the long line and get into the market quicker or purchase tickets at the gate for $5 cash. A portion of proceeds are donated to a local nonprofit. Go to www.phx-flea.com for tickets and additional information"